Connect Your Message with Your Audience
When developing a communications plan, you want to draw on a diverse series of persuasive tools in order to hammer your message across.
Thoughts on Media for Healthcare Organizations
Every person that steps into a hospital has a story to tell. As a media professional, it’s important to actively look for these stories.
Five Questions You Can Ask Any Reporter Before Any Interview to Elicit All the Information You Need to Prepare
When it comes to an interview, why take these chance of not being prepared?
10 Guaranteed Ways to Sabotage an Interview
It happens more than you think.
Five Ways to Get Fair Coverage
Self-sabotage before the news media happens to the best of organizations. Fortunately, there are steps you can take to prevent it, or turn it around once it has already occurred.
A Crisis Communications Checklist
“There can’t be a crisis next week. My schedule is already full.”
- Henry Kissinger
Six Elements to Ace the Sound Bite
Sound bites have been demonized as the scourge of the information society. Journalism based on the sound bite prevents in-depth
Effective Email Communications
Unfortunately, there are no award ceremonies dedicated to beautifully crafted emails.
