Connect Your Message with Your Audience
When developing a communications plan, you want to draw on a diverse series of persuasive tools in order to hammer your message across.
Hello, I’m Matthew Heintz, MBA, CPA candidate.
I study how ordinary people build, protect, lose, and rebuild economic value.
After two decades in communications, public affairs, healthcare, real estate operations, and small business education, I’m now focused on a single question: how do people navigate the systems that shape economic life?
Homeownership. Taxes. Small business. Personal finance. AI. Career reinvention.
Most people are operating without a map. I’m building practical tools and educational systems to help change that and calling it Main Street Operating Systems. I hope you'll join me on this journey.
Companies I've worked with
Latest
Jun 07
Five Questions You Can Ask Any Reporter Before Any Interview to Elicit All the Information You Need to Prepare
When it comes to an interview, why take these chance of not being prepared?
3 min read
Jun 07
10 Guaranteed Ways to Sabotage an Interview
It happens more than you think.
1 min read
Jun 07
Five Ways to Get Fair Coverage
Self-sabotage before the news media happens to the best of organizations. Fortunately, there are steps you can take to prevent it, or turn it around once it has already occurred.
1 min read
Jun 07
A Crisis Communications Checklist
“There can’t be a crisis next week. My schedule is already full.”
- Henry Kissinger
2 min read
Jun 07
Six Elements to Ace the Sound Bite
Sound bites have been demonized as the scourge of the information society. Journalism based on the sound bite prevents in-
2 min read
Jun 06
A Complete Media Training Guide
Part 3 of 3
11 min read
Jun 06
A Complete Media Training Guide
Part 2 of 3
14 min read
Jun 06
A Complete Media Training Guide
Part 1 of 3
7 min read
Jun 06
Effective Email Communications
Unfortunately, there are no award ceremonies dedicated to beautifully crafted emails.
2 min read
Jun 06
Successful Direct Mail Campaigns
A Real World Playbook
4 min read
May 23
Coming soon
This is Matthew Heintz, a brand new site by Matthew Heintz that's just getting started. Things will be
1 min read