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Accounting

Financial statements, business economics, and the numbers behind a decision.
Jun 10
Before You Rely on the Numbers

Before You Rely on the Numbers

Distinguishing what the accounts measure from what the records don't support.
3 min read
Jun 06
Direct Mail: The Economics Before the Creative

Direct Mail: The Economics Before the Creative

Campaign cost, response, conversion, and contribution: the arithmetic before the creative.
3 min read
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