Connect Your Message with Your Audience
When developing a communications plan, you want to draw on a diverse series of persuasive tools in order to hammer your message across.
Hello, I'm Matthew Heintz, MBA. Part storyteller, part strategist, and currently in the middle of a career evolution.
I’ve spent years helping brands shape their message. Now I’m learning how the numbers tell a story, as I pursue credentials in accounting, finance, and law. This site is where I document the pivot—and connect with those building the future.
I'm also the co-founder of the Small Business Research Institute, but there is so much more to me than a few fancy titles. Read on and get to know me.
Companies I've worked with
Latest
Jun 07
Five Ways to Get Fair Coverage
Self-sabotage before the news media happens to the best of organizations. Fortunately, there are steps you can take to prevent it, or turn it around once it has already occurred.
1 min read
Jun 07
A Crisis Communications Checklist
“There can’t be a crisis next week. My schedule is already full.”
- Henry Kissinger
2 min read
Jun 07
Six Elements to Ace the Sound Bite
Sound bites have been demonized as the scourge of the information society. Journalism based on the sound bite prevents in-depth
2 min read
Jun 06
A Complete Media Training Guide
Part 3 of 3
11 min read
Jun 06
A Complete Media Training Guide
Part 2 of 3
14 min read
Jun 06
A Complete Media Training Guide
Part 1 of 3
7 min read
Jun 06
Effective Email Communications
Unfortunately, there are no award ceremonies dedicated to beautifully crafted emails.
2 min read
Jun 06
Successful Direct Mail Campaigns
A Real World Playbook
4 min read
May 23
Coming soon
This is Matthew Heintz, a brand new site by Matthew Heintz that's just getting started. Things will be
1 min read