Matt Heintz

Matt Heintz

I spent two decades helping institutions explain themselves. I've also owned and operated real estate businesses.

I write about ownership, accounting, tax, and the decisions behind buying, running, and selling a business.

Read the writing · About Matt

Organizations I've worked with
Anheuser-Busch
AT&T
Hill & Knowlton
Full Circle Fund
Small Business Research Institute
North Kansas City Hospital
Parris Communications
Kansas City Business Journal

Writing

Aug 05
Windmill manufactured-housing community in western Michigan

The Decisions That Come With Ownership

Buying, running, and selling a business call for different financial, tax, and operating decisions.
2 min read
Sep 05
California's Video-Franchise Reform

California's Video-Franchise Reform

California's AB 2987: the public-affairs work and the limits of the case for video-franchise reform.
2 min read
Aug 07
Venti, Chi, Rage, Double Shot

Venti, Chi, Rage, Double Shot

A free coffee, a grocery-store confrontation, and a second trip for lemons.
2 min read
Jun 10
Windmill: Operating a Manufactured-Housing Community

Windmill: Operating a Manufactured-Housing Community

Acquiring and running a 399-site community in Michigan, then moving into self-storage.
3 min read
Jun 10

Small Business Research Institute

Building the Certified Entrepreneurial Advisor program with Carl Heintz.
1 min read
Jun 10
Before You Rely on the Numbers

Before You Rely on the Numbers

Distinguishing what the accounts measure from what the records don't support.
3 min read
Jun 09
AT&T: The SBC Merger in California

AT&T: The SBC Merger in California

Managing the San Francisco public-affairs war room for the 2005 SBC-AT&T merger.
2 min read
Jun 07
Choosing Evidence for a Communications Argument

Choosing Evidence for a Communications Argument

Choosing numbers, examples, and personal accounts that actually support the claim.
1 min read
Jun 07
Media Relations in a Healthcare Organization

Media Relations in a Healthcare Organization

Clinical accuracy, patient privacy, and hospital operations come before a good story.
2 min read
Jun 07
Five Questions to Ask Before a Media Interview

Five Questions to Ask Before a Media Interview

Clarify the story, deadline, format, and information needed before the interview.
1 min read
Jun 07
Ten Avoidable Media-Interview Mistakes

Ten Avoidable Media-Interview Mistakes

Preparation, speculation, and mistaken assumptions about how reporters work.
1 min read
Jun 07
Working Toward Accurate Media Coverage

Working Toward Accurate Media Coverage

Improve preparation and responsiveness without assuming control over the coverage.
1 min read